Studio Practice

The Brief : Action against Animal Cruelty campaign - Collaboration with Aneta Sidorko (Graphic Design) Context: 
“Action against animal cruelty/Petection"  – This is an enormous issue, due to the scale of animal cruelty which has still not been completely eradicated today. Animals have been used for testing since 1922 when animal testing was allowed to enable insulin to be isolated from dogs. Prior to this isolation, individuals with diabetes essentially 'wasted' away from the metabolic effects of uncontrolled high blood sugar. In the 1930s, modern anesthetics and antibiotics were developed from the use of animal testing. In addition, anticoagulants and kidney dialysis, both life-saving treatments, were introduced following animal testing. According to research by Cruelty Free International and the Dr Hadwen Trust at least 115 million animals may be used in experiments worldwide each year. The UK is now the biggest reported user of animals in the EU, with 3.9 million e...

The Brief - Collaboration with Leah Chen (Graphic Design) & British-born Chinese Society (University of Leeds). Outlines: “Made in Britain/ Not Made in China/Our Generation"  — integration of the different cultures (Chinese and British). The project will be based on British-born Chinese individuals (like ourselves), as well as the potential of looking at other Asian ethnicities born in a different country. Timeframe: 1 to 2 months : March/April/May. Considerations: Who is the intended target audience? Anyone with an interest in culture; young adults, students; people of similar background. What purpose does it serve; what do you want to achieve from this brief? The celebration of the two cultures and individuals; to understand integrity and the effects it can have in life. Culture is often celebrated for a large group rather than the minority — in a way, wanting to get our voices “heard”, or at least show that there are different sides to a said culture. What are t...

Inspirations By considering examples from variety of high-end tea/coffee tins design. The shape that inspired the shape of the 'Luxury Family Range of Cans for Tea or Coffees' origami hinged gift box.  The images below of the origami hinged box conveys the influence of how the shape of the tin will be made with the base and the lids. As outlined in the brief the tins must be able to have a secondary use with this origami paper hinged box design can execute these multi-use and recyclable yet be interactive.  Demonstration of how the origami box opens Illustrator Vectors After deciding that the origami hinged box looked the most realistic tin to be made in a manufacture aspect. Adobe Illustrator will be use to see the box in 3D and for the designing aspect its best to test with vectors colour schemes.       Colour schemes Below are the a colour schemes that were tested on the digitalised origami hinged boxes...

Inspirations By considering examples from the past, current, Japanese, water bottles and sustainable milk bottles design. The shape that inspired the shape of a 'future' milk bottle was a honey hexagon jar.  The images below of the hexagon honey jar convey the influence of the decided bottle shape, size and lid. This is due to it's height is a similar to a 2-pint milk bottle and how slim it is which will appropriately fit in supermarket shelves and home fridge shelves.  In particular this shape and design has influence the shape and size of the future milk bottle Initial Sketches The initial sketches are rough sketches of how the bottle  design would function.  The idea on how the bottle will work for the consumers (children & elderly) is something to consider as it is outlined importantly in the brief. The sketches are there to visually help others understand why this shape has been decided. Specifically the pour...

Research/images of current and previous Tea tins or Coffees Before commencing this brief it is essential to begin looking at current and  past designs of tea or coffee tins.  This will help guide which tin shapes which are appropriate and practical to contain tea bags or leafs and coffee in a hygienic matter.  Particular tins that were researched of the brief were the following: M&S, Betty's, Selfridges and Harvey  Nicholas. These specifically brands were selected due to the briefs objective is to create a 'Luxury tea or coffee' tin, therefore it is important to research high-end products.  The images of the tins are below:  Selfridges tea tin designs Selfridges coffee tin designs  Betty's Coffee tin design Betty's Tea tin design M&S tea and coffee tin designs Harvey Nichols tea and coffee tin design By referring to these t...

Research/images of current/pervious Milk Bottles Before commencing this brief it is essential to begin looking at current and  past designs of milk bottles.  This will help guide which bottle shapes are suitable and practical to contain milk without spillages,  freshness   and hygienic matter.  Particular milk bottles that were researched for the brief were the following: Supermarkets, sustainable, Japanese and water bottles.  These specific types of bottle designs were selected due to the brief's outlines is to make a functional bottle which is child safe and elderly functional it must be shown as a 2-pint bottle. The images of the tins are below:  Sustainable milk packaging Supermarket current milk packaging  Japanese milk bottle   Japanese Yakult Bottle Milk glass bottle Buxton water bottle By referring to these types of milk packaging all of them are similar while...

Final Design Below are the final designs of both the logo, banner and business card mock-ups.  These are the choices of the client.  Final Banner YouTube Design - Yaqub Mir   Feedback from client - Jodie Sech "I was really surprised at how quickly and efficiently you guys worked! Adored all the designs and the choice of colours matched my original design which I liked. The final design is exactly what I've been looking for and I'm excited to use it!  Would you use us again for other jobs? "YES! Of course and not just cause you're my mates, you two and genuinely brilliant at what you do!" Evaluation In conclusion the design process of redesigning 'The Bear And The Stars' logo was challenging yet pleasing. Initially sketching the bear logo was very easy as the client knew what was needed and outline clearly instructions of their logo thoroughly.  By regarding to current bear logo designs online it was  inspiring and helpf...

Ideas To create a design for the KFC bucket to contemporise it, and raise it to iconic status, the plan is to begin by looking at existing and previous designs of the bucket. One potential idea is to d esign four buckets that will be seasonal and celebratory. For example, a s celebrations for Halloween are more popular today, a design for this will be created which will depict pumpkins, cobwebs, brooms, a witch’s cauldron (with chicken pieces flying out). The background will be orange, but will contrast sufficiently with the pumpkins.   A Christmas design will show a Christmas tree with friends sitting around, eating KFC this is inspired by The Japanese and how they celebrate Christmas these include fried chicken and a birthday cake. The  Easter design will be illustrated with eggs and chicken similar to an easter hunt, inside the egg will be fried chicken than chocolate. For the spring season there will be a picnic design suitable when the flowers c...