OUGD603 | Extended Practice | Brief 08 | Research | Student Starpack Awards 2018 - Luxury Family Range of Cans for Tea or Coffees

Research/images of current and previous Tea tins or Coffees

Before commencing this brief it is essential to begin looking at current and past designs of tea or coffee tins. This will help guide which tin shapes which are appropriate and practical to contain tea bags or leafs and coffee in a hygienic matter.

Particular tins that were researched of the brief were the following: M&S, Betty's, Selfridges and Harvey Nicholas. These specifically brands were selected due to the briefs objective is to create a 'Luxury tea or coffee' tin, therefore it is important to research high-end products.

The images of the tins are below:

Selfridges tea tin designs

Selfridges coffee tin designs

Betty's Coffee tin design

Betty's Tea tin design

M&S tea and coffee tin designs

Harvey Nichols tea and coffee tin design

By referring to these types of tins all of them as very similar circular and long. Whilst the design atheistic are very simple and contemporary expect to the Betty's design which has more traditional patterns and illustrations. The only difference of these tins are the Selfridges packaging is made of paper or fabric material thus giving the design a more of a luxury approach. These design aspects are to be considered while designing, despite the design factor there is not much variety of a secondary/multi-usage when the content of the tin is finished. This is another element of the tin that needs to be consider when the consumer purchases the product. The main audience of this kind of product are tea/coffee lovers it is significant to cater for their preference this maybe of functionality, materials, distribution, multi-usages and design.

Colours of the tins can also be a big factor on how it attracts the consumers attention, patterns, shapes, illustrations are a very common theme for high end tea and coffee tins. Thus this is another consideration to think about in the design process of the tea design.

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