Research/images of current/pervious Milk Bottles
Before commencing this brief it is essential to begin looking at current and past designs of milk bottles. This will help guide which bottle shapes are suitable and practical to contain milk without spillages, freshness and hygienic matter. Particular milk bottles that were researched for the brief were the following: Supermarkets, sustainable, Japanese and water bottles. These specific types of bottle designs were selected due to the brief's outlines is to make a functional bottle which is child safe and elderly functional it must be shown as a 2-pint bottle.
The images of the tins are below:
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| Sustainable milk packaging |
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| Supermarket current milk packaging |
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| Japanese milk bottle |
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| Japanese Yakult Bottle |
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| Milk glass bottle |
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| Buxton water bottle |
By referring to these types of milk packaging all of them are similar while some are different due to the shape, size, material and pouring mechanism.
Whilst the design atheistic are very simple yet contemporary expect to the Japanese style milk packaging. The difference between the milk bottles are depending on where they come from. For example, the UK's milk bottles are made from very light weight plastic and the shape is tall, wide. has a handle and a screw on lid. The sustainable one is made of out reusable materials e.g. egg cartons. There is no handle for this bottle, but it is wide and tall for holding the content. The pouring and lid is made as a pop in and out lid. The old traditional milk bottle are made our of glass, it is long and circular shape with a lid, however no handles. The Japanese bottle packaging one is made out of glass like the traditional milk bottle instead the lid is sealed by paper/string. The Yakult bottle is similar to a shape of a water bottle instead the lid is sealed by foil. Finally the water bottle is a similar shape of a Yakult bottle instead it bigger and has more texture for grip.
The most frequent pattern of these example of the milk bottle is that there is not a suitable handle for a secure grip for the consumer to hold when pouring out the content (apart of the supermarket milk bottle). The brief specifically outlines that it must be child safe and easy for the elderly to use if disabilities such as arteritis. Therefore the bottle must be functional yet suitable not only for the content but for the consumer.
The design aspects are to be considered while designing, despite these types of milk bottle design do not have a variety of a secondary/multi-usage when the content is finished. This is another element of the bottle that needs to be consider when the consumer purchasing the product. The main audience of this kind of product are families, tea lovers and milk lovers it is significant to cater for their preference this maybe of functionality, materials, distribution, multi-usages and design.
The colours of the milk bottle is usually white, therefore its typical to keep the original colour the same as it distinctive. The British colour of milk are generally - Green for semi-skimmed, Blue for full fat and Red for skimmed milk. Due to the competition brief being placed in the UK it is best to keep it in this format. However, design can also be a big factor on how it attracts the consumers attention, patterns, shapes, illustrations which is lacking in supermarkets for milk necessities. Thus this is another consideration to think about in the designing process of the milk bottle design.
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