OUGD603 | Extended Practice | Brief 01 | Final Design & Evaluation | The Bear And The Stars Logo Design
Final Design
Below are the final designs of both the logo, banner and business card mock-ups. These are the choices of the client.
Below are the final designs of both the logo, banner and business card mock-ups. These are the choices of the client.
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| Final Banner YouTube Design - Yaqub Mir |
Feedback from client - Jodie Sech
"I was really surprised at how quickly and efficiently you guys worked! Adored all the designs and the choice of colours matched my original design which I liked. The final design is exactly what I've been looking for and I'm excited to use it!
Would you use us again for other jobs? "YES! Of course and not just cause you're my mates, you two and genuinely brilliant at what you do!"
Evaluation
In conclusion the design process of redesigning 'The Bear And The Stars' logo was challenging yet pleasing. Initially sketching the bear logo was very easy as the client knew what was needed and outline clearly instructions of their logo thoroughly. By regarding to current bear logo designs online it was inspiring and helpful as it help guide though what elements in a bear logo is needed.
By using the google drive as a media sharing platform that my collaborator, Yaqub Mir could access was beneficial for the both of us as we were able to edit and work on each others work. The google drive made everything organisable as we put them in folders: colours, development, typefaces, sketches, vectors and so on. This sharing media platform was appealing as we were able to given each other constant feedback. When contacting the client we made a group chat via messenger. This was helpful as we are all messenger users and the client would reply quite quickly to our designs and give clear feedback towards the designs.
However, the most hardest part of the design was creating a banner of the Northern lights. We both found it quite challenging as we're not illustrative designers nor it is our strongest skill set. Nevertheless by combining our work together made the banner look more professional and sleek. Another obstacle we faced was the sudden change and search for a new typeface, the typeface that the client liked was a typeface only used for personal use not commercial. The collaborative partner found a typeface which was similar to the first one this was called BPreplay this font is free and can be used for commercially.
Overall, the brief fun yet challenging. The reason of the challenging stages was the northern light design, colour scheme and typeface issue. Nevertheless the collaboration and communication between Yaqub was excellent we worked very well together helped each other on designs aspects. Additionally we were not able to work together in person but working via social media and the internet was satisfactory. Therefore I would external collaboration with this partner again and use the google drive method to share designs.
Evaluation from Collaborative partner - Yaqub Mir
"Overall I thought that the project was a success. We finished everything we set out to do in good time. Katie did a great job of making sure we were ahead of schedule, was incredibly easy to talk to, gave feedback promptly and accordingly. The logo development started with Katie and I brainstorming the type of design we wanted, how we thought it should look, what assets we should use and how we should use them. This process was easy as we were on the same page on how we wanted to design this logo. We both designed around the choices we made and shared them on a google drive that Katie had made, we then decided to use the strongest parts of each designs together and narrowing down the typefaces from a list we had curated. The banner we created stemmed from a theme and colour palette of the northern lights. Katie is a far better illustrator than I am so thankfully she drew out how they should look in good time, with clear and concise instructions on what to do with the design after the fact. Given the opportunity, I would like to work with Katie again on projects as I feel she works incredibly well in a team, manages her time accordingly and produces great design outcomes" - Yaqub Mir
Communication with Collaborative partner - Yaqub Mir
Evaluation
In conclusion the design process of redesigning 'The Bear And The Stars' logo was challenging yet pleasing. Initially sketching the bear logo was very easy as the client knew what was needed and outline clearly instructions of their logo thoroughly. By regarding to current bear logo designs online it was inspiring and helpful as it help guide though what elements in a bear logo is needed.
By using the google drive as a media sharing platform that my collaborator, Yaqub Mir could access was beneficial for the both of us as we were able to edit and work on each others work. The google drive made everything organisable as we put them in folders: colours, development, typefaces, sketches, vectors and so on. This sharing media platform was appealing as we were able to given each other constant feedback. When contacting the client we made a group chat via messenger. This was helpful as we are all messenger users and the client would reply quite quickly to our designs and give clear feedback towards the designs.
However, the most hardest part of the design was creating a banner of the Northern lights. We both found it quite challenging as we're not illustrative designers nor it is our strongest skill set. Nevertheless by combining our work together made the banner look more professional and sleek. Another obstacle we faced was the sudden change and search for a new typeface, the typeface that the client liked was a typeface only used for personal use not commercial. The collaborative partner found a typeface which was similar to the first one this was called BPreplay this font is free and can be used for commercially.
Overall, the brief fun yet challenging. The reason of the challenging stages was the northern light design, colour scheme and typeface issue. Nevertheless the collaboration and communication between Yaqub was excellent we worked very well together helped each other on designs aspects. Additionally we were not able to work together in person but working via social media and the internet was satisfactory. Therefore I would external collaboration with this partner again and use the google drive method to share designs.
Evaluation from Collaborative partner - Yaqub Mir
"Overall I thought that the project was a success. We finished everything we set out to do in good time. Katie did a great job of making sure we were ahead of schedule, was incredibly easy to talk to, gave feedback promptly and accordingly. The logo development started with Katie and I brainstorming the type of design we wanted, how we thought it should look, what assets we should use and how we should use them. This process was easy as we were on the same page on how we wanted to design this logo. We both designed around the choices we made and shared them on a google drive that Katie had made, we then decided to use the strongest parts of each designs together and narrowing down the typefaces from a list we had curated. The banner we created stemmed from a theme and colour palette of the northern lights. Katie is a far better illustrator than I am so thankfully she drew out how they should look in good time, with clear and concise instructions on what to do with the design after the fact. Given the opportunity, I would like to work with Katie again on projects as I feel she works incredibly well in a team, manages her time accordingly and produces great design outcomes" - Yaqub Mir
Communication with Collaborative partner - Yaqub Mir
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