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OUGD603 | Extended Practice | Brief 06 | Research | YCN Student Awards 2017/18 - KFC Bucket Design

Ideas
To create a design for the KFC bucket to contemporise it, and raise it to iconic status, the plan is to begin by looking at existing and previous designs of the bucket. One potential idea is to design four buckets that will be seasonal and celebratory. For example, as celebrations for Halloween are more popular today, a design for this will be created which will depict pumpkins, cobwebs, brooms, a witch’s cauldron (with chicken pieces flying out). The background will be orange, but will contrast sufficiently with the pumpkins. A Christmas design will show a Christmas tree with friends sitting around, eating KFC this is inspired by The Japanese and how they celebrate Christmas these include fried chicken and a birthday cake. The Easter design will be illustrated with eggs and chicken similar to an easter hunt, inside the egg will be fried chicken than chocolate. For the spring season there will be a picnic design suitable when the flowers come out KFC will be used to celebrate for a new start. Whilst the Summer season will be exemplify of holidays which objects such as BBQ setting instead the illustrated people are eating KFC. 

 Examples of Buckets that have celebrate illustrations which will have inspire my bucket design: 


Bechance - entry design for KFC Bucket


Secondary Ideas
Another potential idea is to design two limited buckets that will be celebrating KFC in general and the success of the brand. For example, inspired by the olympics themed packaging designs. For example Coke a cola and MacDonald Olympic themed packaging,  these are usually design in a colour vector of silhouette of people in movement or a stick figure. The colour scheme represent the olympic rings colours (red, yellow, green, blue and black). This multi coloured concept can be used to represent people in society as like the mascots in the olympics. 






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