OUGD603 | Extended Practice | Brief 03 | The Brief | BBC (Our Generation)

OUGD603 | Extended Practice | Brief 03 | The Brief | BBC (Our Generation) - Life being British Born Chinese

The Brief - Collaboration with Leah Chen (Graphic Design) & British-born Chinese Society (University of Leeds).

Outlines:
“Made in Britain/Not Made in China/Our Generation" — integration of the different cultures (Chinese and British). The project will be based on British-born Chinese individuals (like ourselves), as well as the potential of looking at other Asian ethnicities born in a different country.

Timeframe:

1 to 2 months : March/April/May.

Considerations:
Who is the intended target audience?
Anyone with an interest in culture; young adults, students; people of similar background.

What purpose does it serve; what do you want to achieve from this brief?
The celebration of the two cultures and individuals; to understand integrity and the effects it can have in life. Culture is often celebrated for a large group rather than the minority — in a way, wanting to get our voices “heard”, or at least show that there are different sides to a said culture.

What are the potential deliverables and setbacks (excluding blogging/documenting and design boards), and how will you overcome it?

The current ideas of potential deliverables is possibly doing some kind of exhibition — think “Humans of New York” style, but maybe with a more creative twist. Other ideas are creating a small publication or a series of posters. For the exhibition, one setback is not being able to find a suitable space, so preparations will have to be made weeks in advance if necessary. However, this may not have to be a physical exhibition, but could be a digital/online exhibition.

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OUGD603 | Extended Practice | Brief 03 | Development - Publication Layout design - Leah | BBC (Our Generation) - Life being British Born Chinese

Publication Layout - Leah For the inside of the 'Our Generation' publication, the collaborator Leah was in charge of this brief's outcome segment. The publication's layout was constructed with 'Adobe Indesign' Leah made guide lines and measurements to help assist where the Photographs and the text should be placed. Illustrations of a paint brush stroke was experimented to give the pages more characteristics. We mutually agreed to make the size of the publication A5 format, and the number of pages are 16. Previously it was going to be 17, however one participant was unable to provided us with their childhood photo for us. Due to this situation Leah had to be more selective with the photos and information (Quotes) that we believe was significant for outlining our briefs context. Below are some images of this layout format: Participant page order by names: Katie Sung Leah Chen Jackie Wan Tracey Lau Eliza Mo Kylie Lee Lewis Capper...

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