OUGD603 | Extended Practice | Brief 07 | Development - Sketches & Ideas | Student Starpack Awards 2018 - The Future Milk Bottle

Inspirations

By considering examples from the past, current, Japanese, water bottles and sustainable milk bottles design. The shape that inspired the shape of a 'future' milk bottle was a honey hexagon jar. The images below of the hexagon honey jar convey the influence of the decided bottle shape, size and lid. This is due to it's height is a similar to a 2-pint milk bottle and how slim it is which will appropriately fit in supermarket shelves and home fridge shelves. 

In particular this shape and design has influence the shape and size of the future milk bottle

Initial Sketches

The initial sketches are rough sketches of how the bottle design would function. The idea on how the bottle will work for the consumers (children & elderly) is something to consider as it is outlined importantly in the brief. The sketches are there to visually help others understand why this shape has been decided. Specifically the pouring mechanism and the handle function.

Illustrator Vectors
After deciding which sketch looked the most realistic bottle to create in a practical aspect. By using Adobe Illustrator to make the sketch look more 3D. 

Feedback from bottle vectors

• Majority of the votes believed that the hexagon bottle is more of a functional shape for a milk bottle. 
• Some said that it looks very similar to a water bottle - secondary use water bottle?
• In the inside handle of the bottle add some grip or texture to the bottle - similar to water bottles have dent marks. 
• Rotational lid was praised - However it maybe be hard for elderly people to open or understand and too easy for children to spill it. 
• Foil tag is needed to keep the milk fresh and clean. 
• The shape is manufacturable and can be distributed well - e.g. laying it down as it has six flat surfaces. 
• Create a scheme in supermarkets - finish all four bottles return with a design (wine) carton packaging. They receive a new one and the cycle continues. 
• Recyclable materials - 100% plastic? 

By referring and considering this feedback and advise from peers and tutors. The designing process will be carefully explored and developed. With the carton bottle holder is to consider nearer the designing modification. 

Carton bottle carrier

Colour schemes
Below are the four colour schemes that were tested on the digitalised bottle vectors. Stated previously before the colours of the milk bottle are usually white, therefore its typical to keep the original colour consumers will be able to recognise the product than alienate it as it is a future bottle. The British colour of milk are generally - Green for semi-skimmed, Blue for full fat and Red for skimmed milk. Due to the competition brief being placed in the UK it is best to keep it in this format. 

Colour Vector Designs

Below are some vector illustration work on how the hexagon milk bottle would be design. This is the outcome that would be satisfactory for the brief. 

Four types of Milk Bottles

Angles of hexagon bottle