Skip to main content

OUGD603 | Extended Practice | Brief 03 | Brand name & Colour Scheme | BBC (Our Generation) - Life being British Born Chinese

Name of Publication/Exhibition?
During our group discussion based on the name (brand) of our title of the publication and possible exhibition idea. We had various amounts of name choices, these were: Not Made in China, This Generation, Our Generation, Generation, Dynasty, Our Dynasty, This Dynasty, 200 years Dynasty and British Born Chinese. 
  1. Not Made in China - the idea of this name is to represent products that tend to be label as "Made in China" and we thought that branding our project with this name could give it a more tongue-in-cheek humour, we also thought about potentially creating stickers or stamps that could be 'branded' on the individual for photographs.
  2. Generation: This Generation or Our Generation - most of us are the first generation of British-born Chinese in our families, or of similar generation (1st or 2nd), so having the name that includes generation has this very strong united vibe to it, which works well for celebrating the culture as well as the individuals. 
  3. Dynasty: This Dynasty or Our Dynasty - playing with the idea of dynasties in Chinese history, although it sounds quite serious, if we go forward with this name we want to give it a fun twist.
  4. Other names: 200 years Dynasty and British Born Chinese.

To concluded our choice of the book title we mutually agreed on 'Our Generation' to be our publication title. The reasoning of this name choice was due to the other name choices being quite board and general. While 'Our Generation' is more specific and fits with our brief content appropriately. 

For the design for the brand/title 'Our Generation' we both agreed to have a combination of the Chinese characters with the English translation. This allows our Chinese, British born, and non Chinese speakers The typefaces for the English translation are Helvetica and Futura. Whilst the Chinese character typefaces are Kozuka Gothic Pr6N and Hiragino Maru Gothic Pro. 

Colour Scheme
The colour scheme we both mutually agreed on were using the primary colours (red, blue and yellow) for publication and possible exhibition. The primary colour selection for the publication/exhibition? They have different tones, vibrants, warmth, cool, shades of the colours blue, red and yellow. 

We both mutually agreed to use the bottom set of the primary colours (red, yellow and blue). 
Colours scheme read horizontally left to right



Labels:

Comments

Post a Comment

Popular posts from this blog

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...
Post a Comment
Read more

Studio Brief 01 - Logotype, Krispy Kreme Doughnuts

In todays session, Simon Harrison gave the class a brief about redesigning a logo for brand that we have chosen. But this time we were told to do this individually. The logo we were allowed to choose could be any type of brand to redesign. However, it either had to be an international or nation brand. So for the start of this brief I went into the shopping district Trinity in Leeds, to find a logo of brand and re-create it to make it more updated or fresh. There are some images of the shops within Trinity that I considered to redesign: Once I have chosen a shop logo which I want to redesign, need to focus on by using only type. I have to experiment with stroke, scale, spacing, contrast and alignment to interpret my chosen company. I need to consider the following: Who is the company? What do they do? Who is the target audience? Where will the logo appear? Chosen Shop logo to redesign - Krispy Kreme, Doughnuts   The shop that I wanted to r...
Post a Comment
Read more

Ideas for Type in Context Publication

IDEAS In this blog post, I have found some examples on how I would like to layout my Type in Context Publication. As my target audience is aimed at people who like hikers and historians. This type of publication will inform the readers how our way finding signages have stayed the same rural design. For the amount of text I want within my publication, the direction of where this publication is going will only be a minimum amount of text. This maybe only just an introduction page and possibly a content page.  The publication will either be a rural guide book or a coffee book for cafe where tourist/hikers/cyclist and so on, stop to have a break for some refreshments. The target audience of this specific type of publication will be at a demographic (geographical).  To create this type of publication, I will use Indesign to help me arrange and layout my pictures. This will then be easier for me to print it out professionally.  The siz...
Post a Comment
Read more