OUGD603 | Extended Practice | Brief 03 | Brand name & Colour Scheme | BBC (Our Generation)

OUGD603 | Extended Practice | Brief 03 | Brand name & Colour Scheme | BBC (Our Generation) - Life being British Born Chinese

Name of Publication/Exhibition?

During our group discussion based on the name (brand) of our title of the publication and possible exhibition idea. We had various amounts of name choices, these were: Not Made in China, This Generation, Our Generation, Generation, Dynasty, Our Dynasty, This Dynasty, 200 years Dynasty and British Born Chinese.

Not Made in China - the idea of this name is to represent products that tend to be label as "Made in China" and we thought that branding our project with this name could give it a more tongue-in-cheek humour, we also thought about potentially creating stickers or stamps that could be 'branded' on the individual for photographs.
Generation: This Generation or Our Generation - most of us are the first generation of British-born Chinese in our families, or of similar generation (1st or 2nd), so having the name that includes generation has this very strong united vibe to it, which works well for celebrating the culture as well as the individuals.
Dynasty: This Dynasty or Our Dynasty - playing with the idea of dynasties in Chinese history, although it sounds quite serious, if we go forward with this name we want to give it a fun twist.
Other names: 200 years Dynasty and British Born Chinese.

To concluded our choice of the book title we mutually agreed on 'Our Generation' to be our publication title. The reasoning of this name choice was due to the other name choices being quite board and general. While 'Our Generation' is more specific and fits with our brief content appropriately.

For the design for the brand/title 'Our Generation' we both agreed to have a combination of the Chinese characters with the English translation. This allows our Chinese, British born, and non Chinese speakers The typefaces for the English translation are Helvetica and Futura. Whilst the Chinese character typefaces are Kozuka Gothic Pr6N and Hiragino Maru Gothic Pro.

Colour Scheme

The colour scheme we both mutually agreed on were using the primary colours (red, blue and yellow) for publication and possible exhibition. The primary colour selection for the publication/exhibition? They have different tones, vibrants, warmth, cool, shades of the colours blue, red and yellow.

We both mutually agreed to use the bottom set of the primary colours (red, yellow and blue).

Colours scheme read horizontally left to right

Comments

Type in Context - Final Indesign Layout

After the trial and error of printing the pages with my first intial scrapbook concept. I decide to change the layout of my pages as the first layout was difficult to work with when adding text. Instead I did a layout like this (images are below) the text and photographs are in more of a consistent and organised scale. My peers gave me advice on what text to put within my publication pages, they said facts and figures will be interesting as it will relate to the photographs. Because of adding more photographs/text to the pages of the publication, I therefore had to add more pages. So in the end, there was about 30 pages in my publication. Overall, the images on the Indesign preview look decent and I will print this out within the Digital Print room’s paper stock.

Studio Brief 01 - Secret 7: Final Design

In this design board, I have chosen this Record Sleeve design cover to be my final submission for the live brief - Secret 7. I particular favoured this design as it really portrayed the artists song and style well as the variety of the different shades of blue tones gave a good theme for the overall concept of the chosen lyric that I selected. “You were the perfect star. Again describing the meaning of the design will be yet again explained here. The symbolism of the star is similar to a heart of the person who is going through a heart break thus this is similar feeling when the break bit is being cracked like glass. The glass look makes it highlight that the person’s heart is very sensitive and weak and the colours of the different shades/tones of blue express their unhappiness and also how innocent and pure they are. The way the star outline repeats depicts how the person is slowing forgetting the perfect star which has broken the heart...

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical small publication book of Design Principles. I believe this second development work was successful as the colours of the type has been nicely and evenly printed out.The information on the pages are arranged properly in the right order as to the the one on the Macbook. However, I need to chose a different type of paper stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the visuals of the book is very minimalistic and simple I believe this is appropriate to the audience who would read this kind of book context. Especially, for young students who want to learn the right knowledge and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme, as these colours only outline the significant factors of Design...

Studio Practice

Search This Blog