Skip to main content

OUGD603 | Extended Practice | Brief 07 | Final design & Evaluation | Student Starpack Awards 2018 - The Future Milk Bottle

Final Designs
Below are the final designs of the selection of future milk bottle. Photographs are captured to make advertising poster designs for the milk bottles specifically in a cafe area.  






Evaluation
In conclusion the design process of the future milk bottle design brief was challenging yet enjoyable. In the beginning of the brief, finding a functional and appropriate shape for the milk bottle was the most difficult part of the brief. Especially when finding a suitable shape for the consumers to use which are children and elderly (especially with arthritis) cannot grip of grab due to their joints. During researching for different shapes and sizes for a milk bottle were already made and taken, thus persuading my design to be completely different from the majority. By regarding to the previous milk bottle designs on the google images and sustainable packaging was inspiring as it help break down why certain designs were used. 

By using the research of milk bottle designs. The honey jar became an inspiration of the shape and size of the milk bottle. The honey jar bottle is shaped as a hexagon this shape allows none wasted space, distribution of the bottle to fit nicely, closely and even stack well when transporting and a suitable size for elderly people to grip and use without complications or worries about unscrewing lids. Unfortunately due to timescale of balancing other briefs I was unable to rectify nor finalise the lid mechanism properly to correct this I would of done more 3D printing so that a thinner plastic sheet will be joined to the handle of the bottle to the lid to make a spring effect. 

The original design was supposed to be the other the overall hexagon bottle with the handle inside the bottle. However, due to the 3D printers limitations with printing the plastic bottle  model design the overall design was altered into a more realistic shape. For example it's complicated to make the handle of the milk bottle to go inside the hexagon shape. Therefore a more tea cup handle will be more suitable and allows more of an area for the consumer's hand to get a secure grip. The lid design for the milk bottle was also altered due to the reality of making the bottle more functional. Instead of the lid have a rotation lid motion it would be more efficient if the lid was able to pop open with little pressure. The cardboard box carrier was also not rectify as the lid of the carrier has no sealer. To correct this I would of printed out another sticker design of the milk brand to attach the lid to the carrier box. However, for purposes to show the function of opening and closing the carrier lid and demonstrates how the three milk bottle fit in the carrier box so it will remain unseal. 

The overall design for the milk bottle was used for the initial submission design board designs which included a lid cover and label. The colour scheme of the milk bottle was influenced by the milk colour selection of the U.K. (green, red and blue.) The logo for the milk was by using the typeface known as Eurostile and the exclamation mark is to make the letter 'i' and a bottle shape. The overall designs were printed on a matte material this allows the colours to contrast against the white plastic material. In addition it is easier to stick the design on the 3D model. 

To concluded, this brief fun yet challenging. The reason of the challenging stages that was 3D printing this is due to the amount of time of the model to make and the trial and errors of the plastic forming into the lid and bottle shape. As for the 3D printer - it prints in layers therefore the plastic became irregular and uneven. But the overall design was successful and the bottle design were functional and even practical for the main consumers that the brief outlined. 

Comments

Popular posts from this blog

Objectivity - Subjectivity

Evaluation: Overall, my final evaluation including looking at my peers/year tutors feedback of my logotype. Has shown that I needed to do more research into my colours, as I tried to stick with the original colours of the current logo of Krispy Kreme. As my last critique group told me to stick with them without changing it. Some liked and disliked the outline of the typography as some say it looked like icing, whilst others said it would be better if it were fuller so it makes more of an impact. Most of the comment was about the bad colour choices of the Green as it has connotations of an industrial, chemical and unhealthy look. But some said it could have connotations of high sugar as for a donut. Everyone recognised the doughnut shape for the logo, some saw the neon letter as an American diner look as my critique group told me to stay with the retro look. One of my others peers comment, that the use of the contrast between the Sans Serifs and Serif typography is appropriate to d...

'Every Book Starts with an Idea: Notes for Designers' - by Armand Mevis (Notes/Analysis)

During this session, we look into and analysis an essay called 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis.  The whole class did a group discussion, we shared some significant quotes within the essay that relates to our brief Type in Context: ' All these books have to be designed. Someone needs to decide which paper, typography, cover, to use'.  'It may be a jungle; you may find it hard to get the nice job, and you might get lost, but that is part of the adventure'.  Mistakes are inherent to the job of making books through trial and error'.  Over the years we have learned to limit the number of mistake; we are now much more in control'.  'Ideally, all books start with a question. The clearer the question, the more precise the answer'.  'As designers we are as responsible for content as anyone else'. 'Some books arrived in plastic bags like garbage, stac...

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...