OUGD603 | Extended Practice | Brief 07 | Packaging Development | Student Starpack Awards 2018 - The Future Milk Bottle

Design Development
Firstly it is important to get the correct measurement for the cover until the genuine design is completed. To make sure the measurements are correct cartridge paper was used to make a template. This template was then put on top of the 3D model. 

Follow from the initial designs of the previous milk bottle. By using the same design as the design boards that were submitted for the competition. When considering how to produce these designs for the milk bottle. It was appropriate to use a matte stickers to stick the designs on the plastic bottle. The bright colours of the U.K. milk selection (red, green & blue)    will be a good contrast against the white plastic colour. Colour lids and labels are made for the sticker design for the bottle. The logo design is the typeface known as Eurostile:

Milk bottle lids designs

Milk bottle label design

Sticker design
Below are the sticker designs printed on the matte material.

Sticker design on 3D model
Here is an example of the milk sticker designs being placed on the 3D milk bottle model. 

Set of the three completed different milk bottle sets
Below are a selection of pictures if the three different types of milk bottle: 

Final packaging of the Future milk bottle designs

The future milk bottle additional packaging is a cardboard box which is a carrier (rope string  for the milk bottles. The sticker designs for the carrier box is the logo of the milk bottle brand and the back stickers is the information of each of the milks, these are colour coordinated. 

The construction of the box was made from an original cardboard rectangular box (similar to a shoe box. The box was then cut in half, the other half of the box the base was then cut into a window shape for the milks to been seen. The window area was made by acetate sheet which was stuck in the inside of the box carrier. The lid of the box carrier was constructed by the lid of the original cardboard rectangular box. Again the lid was cut in half. the other half of the lids longer edge was cut and stuck to make the opening and closing mechanism of the box lid. This all assembled by using masking tape and then to cover the tape was then all concealed by parcel paper. This kind of carrier is supposed to be reusable for the supermarket to refill the milk in the packaging. The sticker design for the packaging showcases the brand and the information details of the different kind of milks. 

For the handle of the milk carrier the side of the box was drilled so the string can go through. Then the strings were knotted inside the carrier. The handle should be long enough for the consumer to carrier on their shoulders. 

 

 

Sticker label design for the carrier was printed on
a matte finish.