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OUGD603 | Extended Practice | Brief 04 | Second Idea & development designs | Action against Animal Cruelty Campaign - Petection |

Colour scheme
Below are a selection of colour scheme for the logo, poster and leaflet design. The idea of our colour scheme is inspired by colours of nature. Thus giving the adoption campaign a more approachable yet welcoming appearance. 

Petection typeface designs tested with colour scheme
There are some example of typefaces used for our 'Petection' campaign logo. The name typeface used for our campaign that we mutually agreed on was san serif. We tested a few of the different types of the san serif font (Helvetica & Alcubierre) to see which one was suitable for our campaign. Finally we made an agreement that the Alcubierre font would suited our concept and is more friendlier to our target audience. 

Final logo design for Petection Campaign


Collection of animal pictures
Below is a screenshot of the collection of household animal pictures taken by us individually with our camera. These animal pictures will be manipulated for our poster designs. This household animals are stored in a share google drive so we can both experiment with these images for poster designs. The animals taken for our poster designs are: 
  • Cat - Adoption
  • Dog - Medication
  • Hamster - Cosmetic 
  • Rabbit - Fur


 Leaflet & Poster Inspiration
 

During our collaboration meeting we both started researching some current adoption posters on how we would design ours. These two posters were a good prime example of how we would like or posters to be like for our campaign. By using typefaces as our main design as the animal is speaking to the audience is a powerful concept of communication. 

 Secondary we did some research on some existing leaflet design for our adoption box. We agreed to make our leaflet A5 double-sided. Using the information we collected for our research we will take the most crucial information like facts for our double-sided leaflet. The leaflet designs will help guide how to layout our leaflet. 




T-shirt research
For our final outcome within the adoption gift box set, we also wanted to include an adoption t-shirt. The research for the t-shirt adoption design was inspired by existing/current design online. Below are some examples: 

From the T-shirt designs there is a common combination of typefaces either a slogan, tagline, campaign name and graphics (paw, animal or logo) designs on the t-shirt. The colour of these t-shirts have either one or two colours. For our t-shirt designs we would like to take some of these elements from these t-shirt designs for our own. My collaborator will be in charge of designing our campaigns t-shirt designs. 




Final design of Petection T-shirt design mock-up - Aneta


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