Skip to main content

OUGD603 | Extended Practice | Brief 04 | Development designs - Loyalty cards & Stickers (Aneta) | Action against Animal Cruelty Campaign - Petection |

Loyalty Cards Research
For Loyalty Cards design which is part of our Adoption gift box for our target audience. My collaborative partner Aneta did some research for the loyalty cards these designs were inspired by existing/ current designs which were found online. Loyalty Card is issued by a retailer to its customers as part of a consumer incentive scheme, whereby stickers are accumulated for a free adoption box with every item purchase.


Loyalty Cards designs - Collaborator Aneta

By keeping the colour scheme and pattern theme consistent Aneta has used the previous leaflet patterns that I have made so that the loyalty card designs would be identical. Below is the front design of the loyalty card.



Next is the back of the loyalty card design. The idea of this concept is that it contains a place for stickers which could be collected with each item purchased in the pet store. For 15 collected stickers the customer will receive a free adoption box for a chosen animal (dog/cat/rabbit/hamster).




In addition to the loyalty card concept we also agreed that some sticker for the loyalty card will be included when a consumer donates for an animal. My collaborator has designed some stickers which consists our colour scheme. We mutually agreed to use the lighter green illustration of the paw as the final sticker design. This is mainly because it makes the designs look friendly and welcoming. Also, the other colours would just blend with our designed pattern. 



These paw illustration designs will be also used for the sealing part for the letter's envelope.



Labels:

Comments

Post a Comment

Popular posts from this blog

Studio Brief 01 - How Do You Read? - Second Development

In this blog, I have finish printing out the physical  small publication book of Design Principles. I believe this second  development work was successful as the colours of the type has  been nicely and evenly printed out.The information on the  pages are arranged properly in the right order as to the the one  on the Macbook. However, I need to chose a different type of paper  stock which is much sturdier, e.g - card stock. As when I put the rubber band around the spine of the book it curls. Even though the  visuals of the book is very minimalistic and simple I believe this is  appropriate to the audience who would read this kind of book context.  Especially, for young students who want to learn the right knowledge  and information of design principles, whilst becoming a Graphic Designer. For the colour scheme I went for a very neutral yet colourful scheme,  as these colours only outline the significant factors of Design...
Post a Comment
Read more

Studio Brief 01 - Secret 7: Final Design

In this design board, I have chosen this Record Sleeve design cover to be my final  submission for the live brief - Secret 7. I particular favoured this design as it really  portrayed the artists song and style well as the variety of the different shades of blue tones gave a good theme for the overall concept of the chosen lyric that I selected. “You were the perfect star. Again describing the meaning of the design will be yet again explained here. The symbolism  of the star is similar to a heart of the person who is going through a heart break thus this  is similar feeling when the break bit is being cracked like glass. The glass look makes it  highlight that the person’s heart is very sensitive and weak and the colours of the different  shades/tones of blue express their unhappiness and also how innocent and pure they are. The way the star outline repeats depicts how the person is slowing forgetting the perfect star  which has broken the heart...
Post a Comment
Read more

OUGD603 | Extended Practice | Brief 03 | Development - Stickers & Book cover design | BBC (Our Generation) - Life being British Born Chinese

Sticker development design For the sticker/title design for the publication the polaroid shape was taken as inspiration. The idea for the polaroid designs were that the audience and participants can sign their signature on the stickers to make the publication more personal. Below are some design examples:  Feedback Majority of the feedback from peers and tutors all preferred the design of brand, title and sticker designs were they bottom right design with and without the outline. To conclude, testing the chosen vector sticker design with our primary colour scheme (red, blue and yellow).   Without outline With outline Colour design development Our publication colour scheme that we mutually agreed on were inspired by the primary colours (red, blue and yellow). By testing the three types of red, yellow and blue by the shade, warmth and cool tones. Below are shown in the sticker designs:      Final Colour Sticker...
Post a Comment
Read more