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OUGD603 | Extended Practice | Brief 04 | Development designs - Loyalty cards & Stickers (Aneta) | Action against Animal Cruelty Campaign - Petection |

Loyalty Cards Research
For Loyalty Cards design which is part of our Adoption gift box for our target audience. My collaborative partner Aneta did some research for the loyalty cards these designs were inspired by existing/ current designs which were found online. Loyalty Card is issued by a retailer to its customers as part of a consumer incentive scheme, whereby stickers are accumulated for a free adoption box with every item purchase.


Loyalty Cards designs - Collaborator Aneta

By keeping the colour scheme and pattern theme consistent Aneta has used the previous leaflet patterns that I have made so that the loyalty card designs would be identical. Below is the front design of the loyalty card.



Next is the back of the loyalty card design. The idea of this concept is that it contains a place for stickers which could be collected with each item purchased in the pet store. For 15 collected stickers the customer will receive a free adoption box for a chosen animal (dog/cat/rabbit/hamster).




In addition to the loyalty card concept we also agreed that some sticker for the loyalty card will be included when a consumer donates for an animal. My collaborator has designed some stickers which consists our colour scheme. We mutually agreed to use the lighter green illustration of the paw as the final sticker design. This is mainly because it makes the designs look friendly and welcoming. Also, the other colours would just blend with our designed pattern. 



These paw illustration designs will be also used for the sealing part for the letter's envelope.



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