OUGD603 | Extended Practice | Brief 04 | Initial Idea change | Action against Animal Cruelty Campaign - Petection |

Brainstorming / Plan

Development - Brand name Ideas
To commence the development stages of the 'Action against Animal Cruelty Campaign' we needed to pinpoint what kind logo and brand name will be appropriate for our campaign. We began by researching existing animal campaign brand name and animal magazines name for inspiration. 

Images of animal magazine names:

Below is a list potential brand names:

• Pet Talk
• Animal Voice
• Pet Kingdom
• Speak for the Animals
• Petster
• Time for Animals
• Pet O'clock

After building up a list of potential animal campaign name. This list was taken into a group crit to help deducted the list of potential names. The majority of feedback concluded by

using the name 'Pet Talk'. However, as a collaborative team we were not 100% happy with this name as our brand campaign name. The reason for this is that doesn't relate to the topic of the brief. 

Therefore we agreed to find or make a list of new alternative name. We as a collaborative group, grouped together and had a short discussion to change our concept due to the time schedule. We decided to go with the second idea/concept which the outcome is to produce  an adoption gift box that our campaign provides to consumers when they adopt an animal. The adoption box consist of the following: a leaflet, poster designs, and possible website mockups. 

Below are new alternative names for our campaign... 

• Pet Protection
• Petition

Again we met up for a meeting about our new campaign name and we decided on the name to be called 'Petition' as we believed the name was more appropriate to the concept of the brief as well as it was short and rememberable.